Community Newspaper Values

Yellow Pages are a thing of the past. Social Media Marketing has replaced what we once understood as advertising. Or has it? 69% of residents in areas served by a local newspaper with circulation of under 15,000 say that their local paper provides valuable local shopping and advertising information, while 81% rely on the paper for local news and information, according to a survey released in December 2011 conducted by the National Newspaper Association (NNA) and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism. 86% of respondents say their local newspaper is informative, and 3 in 4 look forward to reading it.

Keep in mind there is no demographic associated with this study. Were the respondents over 65 years old, retired, employed, married, etc. What this study does tells us is print should still be a large part of every companies marketing campaign always based on a demographic study of the locale you intend to market. Hopefully we find a survey revealing newspaper readers age, lifestyle, computer knowledge and online access. Until then, print is still alive for a large part of our population.

468 ad