Turn one time coupon customers into long term customer relationships. Tip #1 regarding: Coupon, SMS and Email Marketing “Coupon Marketing, Local deals, Daily deals,Group-buying deals,” Call them anything you want, they’re all the same: a very expensive type of marketing campaign that can ruin a business if not managed properly. When you pay for any coupon marketing campaign you should have a well thought out marketing strategy in place. Why? Because you’re not only providing a product or service discounted by at least 50%—you’re also losing 50% of the leftover gross revenue as well. A well thought out strategy will enable you to get as much ROI per new customer as possible.